Mar 4, 2009
Can ITV Do Digital?
Posted by Markd | Filed under Digital marketing
Whilst today’s results from ITV will largely be blamed on the economic downturn and subsequent reduction in advertising spend, it’s clear that the figures are also a symptom of the company’s failure to stay ahead of the curve as the whole media landscape has evolved. Since the failure of ITV Digital, the company has been slow to react to new opportunities presented by emerging technology such as video on demand and social networking in order to provide innovative digital content around its programming and extend its advertising inventory.
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