Politics | MadeByPi® Blog

Jun 9, 2009

Digital Politics

Posted by admin | Filed under Digital marketing

Following the online success of Barack Obama’s presidential campaign much was made of the potential impact of online electioneering and in particular social networks here in the UK. So following the results of the European elections I’ve taken a look at how the 6 parties with the largest share of the vote in England compare across the two most talked about social networks of the moment; Facebook and Twitter.

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Oct 30, 2008

The First Long Tail President?

Posted by admin | Filed under Digital marketing

: Barack Obama on Facebook

Long Tail has been a buzz word in digital marketing and the broader economy for some time. We have seen its effect in both search marketing and e-commerce; Interrogation of a site's analytics will often reveal a large number of search terms collectively delivering a majority of site traffic over a few key phrases. Likewise, the bulk of sales at online stores such as Amazon come from a large variety of titles rather than a small number of best sellers.

We have also seen this effect in the success of Barack Obama in terms of his political appeal. Whilst Bill Clinton’s success in 2 presidential elections was largely attributed to attracting key swing groups such as ‘soccer mums’ Obama is maintaining the momentum of his campaign through the recruitment of a broad base of support. The same is true of his record breaking campaign funding:

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