The First Long Tail President?
- Barack Obama on Facebook
Long Tail has been a buzz word in digital marketing and the broader economy for some time. We have seen its effect in both search marketing and e-commerce; Interrogation of a site's analytics will often reveal a large number of search terms collectively delivering a majority of site traffic over a few key phrases. Likewise, the bulk of sales at online stores such as Amazon come from a large variety of titles rather than a small number of best sellers.
We have also seen this effect in the success of Barack Obama in terms of his political appeal. Whilst Bill Clinton’s success in 2 presidential elections was largely attributed to attracting key swing groups such as ‘soccer mums’ Obama is maintaining the momentum of his campaign through the recruitment of a broad base of support. The same is true of his record breaking campaign funding:
