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	<title>MadeByPi® Blog &#187; broadcasting</title>
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		<title>Can ITV Do Digital?</title>
		<link>http://blog.madebypi.co.uk/2009/03/04/can-itv-do-digital/</link>
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		<pubDate>Wed, 04 Mar 2009 14:15:18 +0000</pubDate>
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				<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[broadcasting]]></category>
		<category><![CDATA[ITV]]></category>
		<category><![CDATA[Video on demand]]></category>

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		<description><![CDATA[Whilst today’s results from ITV will largely be blamed on the economic downturn and subsequent reduction in advertising spend, it’s clear that the figures are also a symptom of the company’s failure to stay ahead of the curve as the whole media landscape has evolved.  Since the failure of ITV Digital, the company has been [...]]]></description>
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