MadeByPi® Blog

Digital Politics

Following the online success of Barack Obama’s presidential campaign much was made of the potential impact of online electioneering and in particular social networks here in the UK. So following the results of the European elections I’ve taken a look at how the 6 parties with the largest share of the vote in England compare across the two most talked about social networks of the moment; Facebook and Twitter.

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Read more  0 Comments   facebook, politics, twitter

LED sheep!

A nice little viral from Samsung. Not sure if it's all real?

Via Swissmiss

Read more  0 Comments   sheep, video, viral

Can ITV Do Digital?

Whilst today’s results from ITV will largely be blamed on the economic downturn and subsequent reduction in advertising spend, it’s clear that the figures are also a symptom of the company’s failure to stay ahead of the curve as the whole media landscape has evolved.  Since the failure of ITV Digital, the company has been slow to react to new opportunities presented by emerging technology such as video on demand and social networking in order to provide innovative digital content around its programming and extend its advertising inventory.
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Read more  0 Comments   broadcasting, ITV, Video on demand

The $300 Million Button

An interesting case study outlining the importance of usability testing. The company highlighted was able to increase customer purchasing by 45%, resulting in an annual $300 million revenue increase, by simply changing a button.

http://www.uie.com/articles/three_million_button

Read more  0 Comments   ecommerce, Usability

Waistlines, Meerkats & Integration

As the economy continues to slide many brands are turning to digital to provide truly quantifiable campaigns. The growth of the cost per acquisition model across online media is just one example of this and reflects the increasingly competitive market in which online spend seems to be standing up well against more traditional forms of advertising.

We are also seeing brands utilising digital to measure conversion and add a direct response element to traditional campaigns. This approach not only allows brands to measure and optimise their offline activity, it also allows them to extend the life of a campaign, with the potential for providing better value for money. Perhaps most importantly; by driving consumer registration companies can start a dialogue with their consumers and learn more about the people buying their products and services.
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The First Long Tail President?

Long Tail has been a buzz word in digital marketing and the broader economy for some time. We have seen its effect in both search marketing and e-commerce; Interrogation of a site's analytics will often reveal a large number of search terms collectively delivering a majority of site traffic over a few key phrases. Likewise, the bulk of sales at online stores such as Amazon come from a large variety of titles rather than a small number of best sellers.

We have also seen this effect in the success of Barack Obama in terms of his political appeal. Whilst Bill Clinton’s success in 2 presidential elections was largely attributed to attracting key swing groups such as ‘soccer mums’ Obama is maintaining the momentum of his campaign through the recruitment of a broad base of support. The same is true of his record breaking campaign funding:

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Read more  0 Comments   facebook, Interactive, Obama, politics, social networks