61% of people research Christmas gifts on social media
Mashable Business posted this infographic by Lab42 to illustrate the power of online this Christmas, showing amongst other stats that 66% of people will be shopping online this year and 38% have already started their Christmas shopping.
Despite the research being carried out with American respondents, the section on the types of offers that make people more likely to purchase from a particular retailer makes for interesting reading:
- free shipping - 32%
- sale - 23%
- experience with retailer - 17%
- multiple items purchased from retailer - 11%
- earn points towards future purchases - 6%
- free returns - 5%
- other 6%
The research specifically covered Christmas shopping but the above statistics are likely to be reflective of online shopping at any time of year. It is surprising that experience with the retailer was the top choice of only 17% of respondents, suggesting shoppers are happy to try new retailers without any prior experience of using them.
great content. I wish I’d thought of that